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Joyful Play



We believe that Play fulfills a fundamental human need. Through our Joyful Play product donation program, we partner with organizations worldwide to provide joy, stability, and relief.

 Our Joyful Play program supports nonprofit organizations that provide creative play, play relief for families impacted by crisis, and the gift of play to the people they serve. Many of our partner organizations provide support in the following areas: Education, Pediatric Care and Wellness, Humanitarian Relief, Natural Disasters, and Wish-granting. 

Unfortunately, we do not accept any unsolicited donation requests. Please read our Giving Guidelines for more information. Learn more about how Hasbro’s Joyful Play program is making a difference below.

Creative Play

Hasbro is committed to supporting our partners in providing inclusive, multigenerational, and imaginative play through art, education, and wellness. We see the value that our products can bring to harness imagination and design thinking for people around the world. Through our partnership with SeriousFun Children’s Network and Special Olympics we support wellness initiatives and bonding through our products.

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Creative Play

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Hasbro is committed to supporting our partners in providing inclusive, multigenerational, and imaginative play through art, education, and wellness. We see the value that our products can bring to harness imagination and design thinking for people around the world. Through our partnership with SeriousFun Children’s Network and Special Olympics we support wellness initiatives and bonding through our products.

Play Relief

Hasbro provides stability for families in crisis. Our Play Relief program is designed to provide stability and moments of joy for people impacted by health challenges, humanitarian crises, and natural disasters globally. Our employees activate by creating kits of toys and games for hospitals and shelters. Our toys and games often provide children and families with a sense of normalcy, comfort, and a joyful distraction in an otherwise highly stressful situation.

When Play Relief is activated, Hasbro employees from around the world come together to pack, stack and ship boxes filled with toys and games to our nonprofit partners at Save the Children, Operation Gratitude and Starlight Foundation, who ensure that the product is distributed responsibly.

play relief

Gift of Play

Hasbro provides access to toys and games during the holiday season and through wish granting opportunities for children and families around the world. Our holiday giving program is designed to bring utmost joy to the children and families celebrating their special holiday no matter their economic position through our partnership with the Marine Toys for Tots organization.

Through our partnership with Give Kids the World we aim to create a lifelong memory of play for the many people they support at their village through a special Give Kids the World village CANDY LAND edition. As these children and families enjoy their stay at the village, they can continue the joyful moments of play at home.