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Employees in our Miami and Colombia offices teamed up with the Hassenfeld Family Foundation to help children in La Guajira, Colombia, a desert region that faces extreme poverty and malnutrition.
We partnered with Proyecto Guajira, an organization dedicated to preventing malnutrition through assistance, education and development, to make a major impact for more than 600 children and families in this region.
Hasbro employees traveled to four remote villages to deliver meals to families and distribute toys and games to children. By donating product, Team Hasbro introduced children to our brands like MY LITTLE PONY and TRANSFORMERS.
This was a truly impactful, overwhelming and rewarding experience for the Team Hasbro volunteers.
Estefania Garcia, Philanthropy and Engagement Specialist in Miami says, "I have been with the company for 5 years and it has been the most rewarding experience to date. I am very proud to be able to create this kind of impact through Hasbro's philanthropic initiatives. We left with more fulfilment than we could have ever imagined."
Hasbro, Inc., through its BE FEARLESS BE KIND philanthropic initiative, matched $100,000 of the funds raised, to ensure all four playgrounds could become a reality. In 2018, Peaceful Hearts Playgrounds opened in Friendswood, Texas, San Juan Puerto Rico and Islamorada, Florida. One more playground will be built in wildfire-impacted Paradise, California.
Jill McManigal, executive director and co-founder of Kids for Peace said, "Thanks to the kindness and compassion of thousands of students, families and committed partners like Hasbro who contributed through The Great Kindness Challenge Kind Coins for Hurricane Relief Campaign, we are so excited to build these beautiful playgrounds with members of the community, and to bring children the healing power of play."
For more than 20 years, Hasbro has partnered with the Marine Toys for Tots Foundation to increase their impact across the nation and empower parents with the ability to give their children a gift during the holidays.
The mission of Toys for Tots is to bring joy and a message of hope to children in need through the collection and distribution of toys during the holiday season. For every toy or game donated to Toys for Tots across the country in 2018, Hasbro matched it with another toy or game, up to one million gifts.
Our combined effort helped double the impact of community donations during the holiday season and inspired kindness in individuals knowing that one donation to their local Toys for Tots unit provided two gifts for children in need.
The campaign was a huge success, bringing joy to more than 235,000 children during the 2018 holiday season.